Sony implemented a new business structure, One Sony, which should speed up and improve decision-making process. Under the new plan, the separate groups of products and services designed for professional and retail customers will be removed.
The new organization will start on April the 1st and the 3 key sectors of the Sony electronic business will be: gŠ°ming, mobile devices and photo business, the company stated.
Board of Directors has appointed two new members who will decide which new technologies will be used and how they will improve the user experience.
In addition, Sony sees the medical technology as a new extra power and opens up a new unit that will offer medical staff the most stylish equipment on the market.
Business related to home entertainment, which somehow collapsed in recent time, was placed under the direct supervision of Sony CEO, Kazuo Hirai. Although, there are many challenges facing the TV market, it is possible that the new Sony approach, which is increasing cooperation with other companies, to put this division back on the profit track.
I think this is a smart move by Sony. They need some changes as their competitors are getting ahead of them, and a I got a feeling that this will be good and positive change.
