Although rivals in many fields, Google, Facebook and Twitter have teamed up and became members of the organization Ads Integrity Alliance.
Also AOL and IAB are members of the alliance, who is led by the StopBadware and was created with the aim to help the industry to fight against fraud and other "bad guys" in this field.
The Alliance will develop principles and best practices to fight against bad ads, but also serve as a platform for sharing information.
The official Google blog, where the notice on the formation of this organization is posted, says that bad advertising also violate the trust of the web and online advertising.
"We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.," say from Google.
"We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.," say from Google.
