With the digital industry growing
substantially year on year, and more and more money being pumped into it, there
remains a lot of opportunity for creative types to do good work in the SEO field. However, there are several things that you'll
need to remember if you're planning to get involved in this unique sector:
Don't
get involved solely for money
Whilst there's undoubtedly money to be made
in the SEO sector, any company that is started solely for cash will struggle
within this particular sector. SEO
requires a LOT of work, and a lot of learning.
A good digital marketer is required to consistently dedicate themselves
to learning new skills and new programs simply in order to ensure that they
stay up to date. If you don't have the
passion to constantly learn, you'll find yourself irrelevant within months.
Be
specific
There are hundreds and hundreds of
companies in your country that offer SEO services. So what sets your company apart. Remember, some of those companies will likely
be far better at SEO than you will! So
how are you going to set yourself apart.
Through social media? Or by
focusing on local search? Or by focusing
on a particular industry? Always find a
way to set yourself apart from everybody else.
Invest
in good writing
It's now the norm (thank God) for companies
to employ proper writers in order to create their content, even if it's on a
freelance basis. However, because of
this it's becoming more and more valuable to have the BEST writers working for
you. Don't be afraid to splash out for
one or two pieces of high quality journalism here or there - it might be the
most valuable investment that you ever make.
Network
With the amount of companies seeking to
make their mark in the digital sector, it can seem, sometimes, that you don't
have a hope of reaching anyone. However,
that's not the case. With entrepreneurship
constantly growing (especially in the UK), there is a constant stream of new
businesses that need help. Try and
genuinely offer them help. Head to
networking events, and genuinely chat to people.
Woodshed
For those of you not familiar with the
term, 'woodshedding' means, quite simply, really learning your stuff. If you're charging people through the nose
for SEO services, then you should be able to deliver. There's nothing wrong with being caught short
here and there - the industry moves so fast it's virtually impossible not to be
- but ensuring you have a positive attitude towards your craft is important.
